Beauty Brand Activation Tracker
SAMPLE DATA. Every brand in this table is invented, and the scores are illustrative. Replace this file with a real tracker, or delete it, before launch.
Updated August 1, 2026 · Source: ROLearn Intelligence (sample data)
| Rank | Brand | Activation Score | Trend |
|---|---|---|---|
| 1 | Lumine Labs | 82.6 | up +6.2% |
| 2 | Glowhaus | 78.1 | up +3.4% |
| 3 | Blush Collective | 74.2 | up +1.8% |
| 4 | Versa Beauty | 69.5 | down +0.6% |
| 5 | Orchid Studio | 66.3 | up +2.1% |
| 6 | Petal & Co | 61.7 | down +2.4% |
| 7 | Nova Skin | 58.9 | up +4.7% |
How this is calculated
The Activation Score combines four measured components on a 0 to 100 scale: reach inside the host game, attention (median time in the branded space), earned media generated off-platform, and repeat visitation over the following 30 days. Each component is normalised against the category median for the period, so a score of 50 is an average activation in that category, not an average activation overall. A brand enters the tracker when it has run at least one measurable activation in the trailing 90 days and leaves after two consecutive periods with none.
Read the full research methodology. If you believe a number here is wrong, tell us and we will publish the correction: corrections@rolearn.dev.
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