Topics
Five standing questions. Everything published here belongs to at least one of them, which is what keeps a research archive navigable after a hundred pieces.
Brand Activations
0 piecesHow brands show up inside games and virtual worlds, what those activations actually deliver, and how to measure them against the media they displace.
Nothing published here yet.
Game Business
0 piecesThe business behind games as products and channels: distribution, retention, monetisation design, live operations, and the economics of a studio.
Nothing published here yet.
Virtual Economies
0 piecesPrices, scarcity, liquidity and trust inside player-driven economies, and what makes a virtual item hold or lose its value.
Nothing published here yet.
Creator Economy
0 piecesThe creators who build, stream and sell inside virtual worlds, and the payout systems, incentives and attention markets they operate in.
Nothing published here yet.
Platforms
0 piecesRoblox, Fortnite, Steam and the platforms after them: policy changes, distribution mechanics, and the rules that decide who reaches an audience.
Nothing published here yet.
The Virtual Economy Brief
One decisive insight on games, brands, and virtual worlds, every Thursday.